Quote of the day:

The greatest remedy for anger is delay.
~Seneca (Roman Philosopher)

“Breaking In reminds aspiring artists that some things will never change; that real success will always be the domain of those who both work harder and work smarter.”

Kristin Chenoweth

“If you want to ‘make it’ in this business, you need to read this book!”

Robert Attermann, Vice President of Abrams Artists Agency

“I encourage everyone to focus on Evan’s chapter ‘Get Rich and Stay Rich’ which provides practical tips for preserving and growing your wealth.”

Lisa Harless, Senior Vice President, Regions Bank

“Evan Farmer offers an incredibly valuable, realistic, and insightful road-map for anyone pursuing success in the entertainment field.”

David Bourgeois, President & Creative Director, Voice Coaches

“Imperative Advice for Aspiring Entertainers!”

Krista Darting, Owner, www.RockOnTogether.com

” ‘Breaking In’ is one of the most informative and inspirational books I’ve ever read. Really well done.”

Troy Shafer

“[This Book is] a life tool, and it’s worth delving into. Personally, mine is all marked up and highlighted!”

Cat Grieve

“I’ll most likely read the book again so I can fully soak in everything he has to say. Awesome read!”

Allison Windom

“Breaking In: Break Out your Wallet and Get Two!”

George Grieve, Parent of Aspiring Artist

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Endorsements

Breaking In reminds aspiring artists that some things will never change; that real success will always be the domain of those who both work harder and work smarter.

Kristin Chenoweth

If you want to 'make it' in this business, you need to read this book!

Robert Attermann, Vice President of Abrams Artists Agency

As an entertainment banker who guides clients with their finances, I encourage everyone to focus on Evan's chapter 'Get Rich and Stay Rich' which provides practical tips for preserving and growing your wealth.

Lisa Harless, Senior Vice President, Regions Bank

Through extensive personal experience and real life examples, Evan Farmer offers an incredibly valuable, realistic, and insightful road-map for anyone pursuing success in the entertainment field.

David Bourgeois, President & Creative Director, Voice Coaches

There was a vast hole waiting to be filled with useful information when it came to breaking into the entertainment industry...until now. Even though there are plenty of "advice books" out there, they usually provide the standard processes that rarely work in helping an aspiring entertainer with his or her career. This book is everything, except that. Threading the two common themes of hard work and positive thinking throughout, "Breaking In: The Formula for Success in Entertainment" by Evan Farmer is helpful on so many levels. Farmer shares his personal experiences...both missteps and successes...in order to illustrate exactly how possible it is to be both financially and artistically free. As he explains with the 90/10 rule, the entertainment business is 90% business and 10% entertainment. Farmer shows exactly why artists have to be advocates for themselves and learn the business. He does a wonderful job of not only explaining how to break into the business, but also how to spend a long time in the industry once that door opens. A majority of this book explains the importance of how an aspiring entertainer must think in order to become successful. Farmer discusses the entertainers whose careers have been full of wins and the traits they have in common. This book also comes equipped with applicable questionnaires and actionable processes to keep an aspiring entertainer's mind on his or her goal. What stood out the most is an entire chapter dedicated to stellar financial advice. This is something that rarely gets discussed when up-and-coming entertainers are trying to break into the business. The financial advice in this book works for any career, but is especially helpful for a career in entertainment. The personal stories Farmer shares in the way of financial successes and failures make the suggestions more believable and applicable. If you have any interest at all in breaking into the entertainment business, you not only need to read this book, you also need to take notes and carry them with you at all times. It is that good.

Krista Darting, Owner, www.RockOnTogether.com

"Breaking In" is one of the most informative and inspirational books I've ever read. Really well done.

Troy Shafer

This book is essential for anyone who wants to break into, and more importantly, stay in, the entertainment industry. Farmer gives a fresh new perspective for anyone who is serious enough to pursue their dreams. In fact, one of the first points of the book is that you must ask yourself if this industry really is for you. You'll certainly find out by giving it a read. This book is a toolkit, full of personal stories to back up the strategies that Farmer spells out. This book is not for the faint of heart, as you will find yourself in the midst of self-examination and personal reinvention. Farmer not only gives insights about the actual "breaking in" part of the job, but also on money management, "emotional alchemy" (using natural emotions in order to turn yourself into a powerhouse), and staying relevant. This book is for people who want a career of integrity, who have a genuine love for their craft, and are willing to put in the hard work. But, as Farmer points out again and again, the goal is to work harder AND smarter, and if you do those things and you DO NOT give up, you will get what you've set your heart on. For anyone thinking of trying to get a career started in entertainment, or anyone who knows someone trying to get a career started in entertainment, this book is not like the rest. It's a life tool, and it's worth delving into. Personally, mine is all marked up and highlighted!

Cat Grieve

The book is written for anyone who has dreams of making a career and a life for themselves in the entertainment industry. Personally, I'm chasing dreams on the business side of the music industry rather than the performing side, but I still found the book to be packed full of helpful information, personal anecdotes, challenges, and advice that directly and practically applied to my own journey toward my aspirations. Farmer points out that success in any area requires not simply a certain all-encompassing lifestyle. Farmer repeatedly asserts that you have to be solidly rooted in who you are, what you truly want, and what you believe in--things that are so easily lost in some people's quest for fame and fortune in today's world of hype-seekers. The book also touches on the efficient organizational and life management habits that every successful person must have, and he even shared some tips for staying in control of your finances once you reach the successful place you're aiming for. It took me about three days' time to read it, and I found it very easy to read because it's written in a laid back tone. I'll most likely read the book again so I can fully soak in everything he has to say. Awesome read!

Allison Windom

If, like me, you have of a child who has stated the intent, or has already launched their campaign, to conquer the entertainment industry, be it Hollywood, Broadway, television, or music, you need to read this book. In fact what you really need to do is get two copies, one for your kid and one for you and your spouse, and read it together, refer to it over time and use it as guide to help keep you all sane, focused and rational. Show business is a hard, ambiguous, potentially soul-destroying industry and without a guide, a reference point and a voice of reason many young people will not only fail, they will be damaged by the experience. The industry will ignore, criticize and demean you're kid. It might give them giddy highs; it will surely give them crushing lows. So, if you are going to help, you need information from a qualified and trustworthy source, and that is where Evan Farmer comes in. He is not trying to sell you anything (other than his book). He is qualified, having built a successful, varied and sustained career in the industry. He tells his own stories of success and hard-learned lessons. He gives advice that might literally change your kid's life. The author's message is all about hard work, smarts and attitude, and how to apply these in building a successful entertainment career. Talent is a good starting point, but it does not lead automatically to success. Farmer starts by exploding the various myths about overnight success and easy stardom. Then he asks the reader if they are really committed to a career in show biz. If the answer is an unqualified yes he invites the reader to a series of tough love chapters on how to break-in, grow and manage a career, manage your emotions and even manage your money. My daughter and I have just completed the book as she prepares to head back to Hollywood for "Round 2". Now, not only is she far better equipped to deal with the ups and downs, I am far more able to relate to what she will go though and be able to talk with her on her terms about how to keep moving towards her goals. "Breaking In" is an invaluable resource for you and your kid. Get two copies......NOW!

George Grieve, Parent of Aspiring Artist

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